Elon Musk, the billionaire CEO and co-founder of electric car company Tesla is heading to China this month, where the Californian start-up aims to kick off sales for its coveted Model S sedan.
Musk, 42, boldly stated in more than one occasion that China is a very important market for them, with prospects of matching US sales as early as 2015 and then moving on to become the company’s biggest venue.
“We’re going to be doing our first customer deliveries later this month. Elon is going to be doing that personally,” said Simon Sproule, Tesla’s vice president of marketing and communications. “It’s got huge potential.”
Tesla aims to raise production this year by 56%, with the China push an integral part of the strive, but also improving the market availability of the Model S sedan to parts of Europe.
Concerning China, while company executives seem confident in the company’s abilities, industry experts say Tesla is being closely watched by other automakers, since the Chinese customers have been very reluctant in adopting electric cars – even as some cities impose caps on the traditionally fueled cars. Early adopters have been so far deterred by the lack of a proper charging infrastructure and the high costs of acquisition.