Musk talks about Tesla’s patent move image

The bold, brash billionaire entrepreneur and co-founder of Tesla Motors, Elon Musk, took a tour of TV appearances lately, in which he explained the company’s move to open up its patents.

Although many see the sudden move to open the company’s patents to use by his competitors, Musk says the decision was actually for the “greater good” of the battery electric car segment, in a hope that it would spur further investments and research into the field.

“If we succeed, it will help kick-start electric vehicle sales,” he said during an interview with MSNBC’s Chris Hayes.

He noted that although the company’s sales are infinitesimal to the auto industry – which could sell 100 million cars this year globally, the move to expand sales from around 22,000 units in 2013 to this year’s projected 35,000 cars is actually big – when talking about the highly specialized segment of luxury electric cars.

“I am feeling really good about being able to produce a compelling, mass-market (battery) car in about three years,” he said in a different interview with CNBC.

Musk’s ultimate goal – which he acknowledged could be as tough as putting a man on Mars – is to build an affordable, long-range battery that would make possible the massive sales of a mass market sedan, the alleged “Model E”.