MyFord Mobile Data shows interesting data image

Aggregate data collected from Ford’s mobile app shows the company’s customers drive more than 8,400 electric-only miles every hour and about 203,000 electric-only miles daily, or enough to travel around the earth’s equator nearly eight times each day.

MyFord Mobile is available on Ford plug-in hybrids, Fusion Energi and C-MAX Energi as well as the Focus Electric, a battery-electric vehicle only. Also, the collected data shows that for plug-in hybrids, the number of all-electric trips increases by nearly 50% after the first six months of ownership, due to improved driving habits acquired through the use of exclusive features and a rapidly growing infrastructure, including Ford’s own expanding workplace charging network.

“The aggregate data collected through MyFord Mobile take the guesswork out of trying to figure out what we need to do when it comes to making adjustments and continuing to improve,” says Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “Ford is not being forced to use projections because the company has real customer data to rely on and use for guidance.”

MyFord Mobile – available through the App Store and Google Play – allows drivers to link up with their cars via an embedded AT&T wireless module that provides remote communication with the car to maximize utility and minimize operating costs; a multiyear wireless service subscription is included with every Ford electrified vehicle.