Those who plan to attend at the beginning of next year the first important auto show of 2014 – should be aware that its admission fee just went up one buck, but the event’s organizers say it will be worth it.
The show, which will celebrate its 25the anniversary as an international event next year, is not the biggest in the world nor the best attended. But it does draw the most reporters, and that fact ensures that automakers continue to save their best vehicles for Detroit.
Automakers from three continents will reveal some 50 new cars, trucks and crossovers for the first time ever in Detroit in January. And more than 5,200 journalists from more than 40 countries will converge on Cobo Center during press preview days, Jan. 13 and 14, to cover the unveilings.
“Everybody knows that they can bring their ‘A’ stuff to Detroit,” said Scott LaRiche, vice chairman of 2014 North American International Auto Show.
“Everything is looking good for the show,” 2014 show chairman Bob Shuman promised, adding that the Internet has done little to dampen enthusiasm for the event. “Auto shows seem to be more popular than ever, because you still got to touch and feel that car,” he said. “That’s we want them to do: We want them to sit in the cars, feel the cars, see the cars.”
Show admission for 2014 has gone up $1. Adult admission is $13; children and seniors, $7. Last year, those prices were $12 and $6, respectively. Organizers said it’s the first price hike in admission in more than a decade.
Ticket prices are also going up for the annual Charity Preview, which this year will be held on Jan. 17. Admission to the gala will cost $350, up from $300 this year. In addition to getting an early look at the cars, attendees to the annual gala will be entertained by songstress Sheryl Crow. Proceeds of those tickets will go to benefit youth charities in southeast Michigan.