This year’s Detroit auto show is poised to showcase the US market’s glamorous recovery, five years after the latest economic downturn took two of its local automakers into bankruptcy restructuring.
Among the key introductions at the 2015 NAIAS we should all keep an eye on the German brands as they line up for crucial model introductions that should spur their US sales later on this year. Audi, which posted a stellar result for 2014 and managed to turn up the fourth best result in the US luxury segment (behind BMW, Mercedes and Lexus) is giving the Americans one model fit for their traditional image: the updated Q7 large crossover. Meanwhile, aiming to hold on to its recently recaptured sales lead, BMW will unveil three refreshed 6-series variants (two-door coupe, convertible and four-door Gran Coupe) set to reach dealerships in the second quarter of 2015 as 2016 models.
Mercedes-Benz is coming to Detroit with numerous introductions. The largest – equally bi size and importance is the 2016 GLE Coupe, a declination of the four-door GLE crossover (previously known as the M-Class), set to battle the second-generation BMW X6. The sports aficionados have a great lineup to choose from, as the German luxury automaker is releasing the AMG Sport line, a more affordable take on the AMG vehicles. Last, but not least, comes the eco-minded 2016 C350 plug-in hybrid, a world debut.
Volkswagen, the namesake brand of the second largest automotive group in the world, badly needs a model that can spur sales in the US, and the brand is coming with an SUV concept that points to a new nameplate. Alfa Romeo, an iconic European brand that restarted US sales in November after a nearly 20-year hiatus has big plans for the market – coming to NAIAS with the 2016 4C Spider.
Via Automotive News Europe