NASCAR and ExxonMobil today announced a multi-year partnership extension, with Mobil 1 to be the „Official Motor Oil of NASCAR” through 2017.
The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the No. 1 motorsports series in the U.S. As part of the deal, Mobil 1 will continue to be a contingency partner across all NASCAR national and touring series, the presenting sponsor of the Mobil 1 Driver of the Race Award and the presenting sponsor of the NASCAR Canadian Tire Series.
More than half of teams competing in NASCAR’s three national series use Mobil 1 motor oil. “We are pleased to welcome back Mobil 1 to our family of Official NASCAR Partners. Mobil 1 utilizes its official motor oil status as a critical and powerful part of the brand’s marketing mix and we believe that the Official Motor Oil Status will continue to help move product off the shelf,” said Jim O’Connell, chief sales officer of NASCAR.
According to Mobil 1 research, NASCAR fans are nearly twice as likely to prefer, try and recommend the brand because it is the ‘Official Motor Oil of NASCAR.’ Also, fans of NASCAR are approximately 40 percent more likely than non-fans to add or change motor oil themselves or have other household members do so.