NASCAR and HP inaugurate new Fan and Media Engagement Center image

NASCAR and HP today unveiled the new Fan and Media Engagement Center at its headquarters in Charlotte, North Carolina.

Created in partnership with Hewlett-Packard (HP) Enterprise Services, the center is designed to help NASCAR better serve its industry, partners and fans „through a cutting-edge technology platform that facilitates near real-time response and analytics of traditional, digital and social media.” The center was inaugurated in the presence of NASCAR Chairman and CEO Bill France and HP Enterprise Services Vice President Charles Salameh.

“We believe this tool has the potential to be the best of its kind in sports — the first ever to combine not only social, but also traditional and broadcast media analysis. We’ll be able to use this to help our industry and business partners and better connect with NASCAR fans across the world. It’s another example of our commitment to innovation,” France said.

HP collaborated with NASCAR to design and build the Fan and Media Engagement Center. The center is a showpiece on the 8th floor of NASCAR Plaza, where NASCAR’s Digital team operates. Physical features of the FMEC include all-glass walls, a monitor bank of 13 47-inch HP displays, and the latest in touchscreen and AV technology.

Behind the scenes, HP’s custom-developed technology and services, based on its Autonomy analytics solutions, is the engine that processes a massive amount of data into relevant, actionable insights.