NASCAR: Manufacturers’ logos better placed on Gen-6 cars image

One of the new features of NASCAR’s Generation-6 race car is the addition of driver’s names on the windshield.

But car manufacturers too will be given that kind of visibility. NASCAR leaders announced Tuesday during a press conference at Autoweek that manufacturer logos will get a spot on the windshield as well. „We’re adding the badge of the manufacturer to each side of the driver’s name. We believe this will help build the identity of the driver with the race car and their relationship with the manufacturer,” NASCAR President Mike Helton said during the meeting.

In addition to Helton, the panel included Vice President of Competition Robin Pemberton and Vice President of Brand, Consumer and Series Marketing Kim Brink. Executives from Chevrolet SS, Ford Fusion and Toyota Camry also joined the discussion.

The Gen-6 car will make its debut at The Sprint Unlimited at Daytona, which takes place February 16 at 8 p.m. at Daytona International Speedway. On that day, Chevrolet will unveil its new Chevy SS passenger car as well.

The discussion in Detroit was the beginning of the NASCAR #Gen6 Road to Daytona Fueled by Sunoco. The multicity tour serves as a way to introduce the new Gen-6 race cars to fans and allow feedback from some of NASCAR’s top executives.