As you probably know, Dale Earnhardt Jr.’s car has yet to find sponsorship for 13 Sprint Cup Series races this season.
The news reached even People for the Ethical Treatment of Animals (PETA), an organization which isn’t typically associated with NASCAR. PETA wrote a letter to Dale Earnhardt Jr. this week asking him to put their logo on the No.88 car as Hendrick Motorsports hasn’t found a company willing to agree with team owner Rick Hendrick’s terms.
“I’m writing today after reading that sponsorship this season is at a low because I hope that you’ll consider using the available space on your beautiful car as an opportunity to spread a lifesaving spay-and-neuter message that would spare countless dogs and cats in your home state tremendous suffering,” wrote Michelle Cho, PETA’s associate director.
“By placing a message on your car that encourages people to have their animals spayed or neutered, you would be reaching countless NASCAR fans with the lifesaving message that fixing animals helps curb the overpopulation of dogs and cats and drastically reduces suffering,” the letter continued.
Hendrick Motorsports didn’t comment on the letter, but it’s highly unlikely that they took the offer seriously. PETA should know that drivers don’t choose the sponsors and top teams like Hendrick Motorsports don’t give away advertising space for free. Or maybe PETA did know that and the letter was just a publicity move, in which case they were successful.