NASCAR: Shell-Pennzoil extends Penske Racing sponsorship deal image

Shell-Pennzoil has signed a multiyear extension with Penske Racing to remain the primary sponsor of the No. 22 Sprint Cup car.

The deal reportedly runs through the 2018 season, for 33 races a year. Shell-Pennzoil left Richard Childress Racing and joined Penske Racing after the 2010 season to pair with driver Kurt Busch and to have its products used in Penske’s automotive business.

But in December 2011, Penske released Busch after a series of emotional outbursts and different opinions about the direction of the team. Busch was replaced by AJ Allmendinger, who was fired at the middle of the 2012 season after failing a NASCAR drug test. Sam Hornish Jr. drove Allmendinger’s car until the end of the 2012 season, and now Joey Logano will take over the seat in 2013.

“There was never a hesitation on our renewal. There was never a hesitation on Penske Racing. There was never a hesitation on reducing the number of races. What we have been able to develop with Penske transcends motorsports and goes into several aspects of our business,” Heidi Massey-Bong, Shell senior adviser for NASCAR, was quoted as saying by Sporting News.

Penske Racing also announced it had signed a two-year deal with Alliance Truck Parts as a Nationwide Series sponsor, with Sam Hornish Jr. in the car this year. Hertz will sponsor Joey Logano in one Cup race and Logano, Brad Keselowski and Ryan Blaney in a total of seven Nationwide races.