BMW announced today that the National Geographic Channel (NGC) will air an hour-long documentary on the making of the BMW X3 Sports Activity Vehicle as part of the popular Ultimate Factories series.
Date: Tuesday, November 1, 2011 at 10:00 p.m. ET/PT on National Geographic Channel.
On September 8, 1994, the first US made BMW 318i rolled off the line in Spartanburg, SC. Since then the plant made over 1.7 millionth vehicles. On 2010, BMW said it will bring on board over 500 new contingency associates to get ready for production of the next generation BMW X3.
The addition of the third model to the plant’s vehicle mix has created several hundred new jobs and increased BMW’s total investment in South Carolina to $4.6 billion since 1992.
Paint and body shop expansions, as well as the construction of a new assembly hall, were announced in March 2008.
In addition, last month BMW North America said it will ramp up production at its Spartanburg County plant by more than 11 percent to 300,000 vehicles in 2012.
BMW Chairman Norbert Reithofer said during the company’s second-quarter earnings call that the decision to boost output at the facility had to do with difficulties in meeting increased demand, particularly for the next generation X3.
BMW’s sales success over the past year has been driven by the redesigned 5-Series sedan and X3 sport-utility vehicle.