NEVS gives up on battle over Saab badge, to use its own logo image

The consortium that bought the assets of bankrupt Saab Automobile officially announced it would use its own brand identity on its future electric cars, giving up on the Saab trademark.

As NEVS plans to play an important role on the electric market, National Electric Vehicle Sweden intended to use the Saab badge to promote its vehicles. However, Saab AB – the Swedish aerospace company that still owns the brand – revoked NEVS’s right to use the Saab name and dropped any talks around the subject. Therefore, the Chinese-owned firm said this week it would trademark the electric model based on the 9-3 platform with its own identity, a vehicle set to be launched in 2017. “With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone”, Mattias Bergman, NEVS President, said

Even if its long-term business goal includes global expansion, the company set China as its first priority, as it promises to become the most demanding electric market in the coming years. NEVS already has some contracts under the belt. In December 2015 it said it signed a massive 12-billion-dollar deal for an order for 150,000 electric cars based on Saab 9-3 sedan, for the Chinese leasing company Panda New Energy. At the beginning of the year, it also announced it made another agreement for 20,000 electric cars worth about 1 billion dollars with China Volant Industry (Volinco). NEVS is also building a new facility in China, set to be fully operational in 2020.