Dealers in the US have started joking they have reached new emotional territories – they feel excited about a new Chrysler sedan. That could spell further good news for the monthly advances in sales the group has recently seen.
Since exiting bankruptcy, the Chrysler Group LLC only now has seen a 48 straight months of sales increases, but much of the gains were not brought by the namesake brand, albeit thanks to the company’s trucks, SUV’s and minivans.
“I have never, ever sold a high quality, desirable car in that segment,” says David Kelleher, a car dealer in suburban Philadelphia about the new 200. “But this is a really nice car. It won’t disappoint people — there’s zero chance”.
The new 200 reaches US dealers in May, and it replaces two models – both last generation’s 200 model and the Sebring, which both struggled against the Japanese competitors – Honda’s Accord and Toyota’s Camry.
According to data from IHS Automotive, Chrysler could reach 180.000 cars delivered each year by 2016, up around 50% from 2013 and enough to give the 200 model the seventh place in its segment. According to Autodata Corp. figures, the Honda Accord, Toyota Camry and Nissan Altima sales alone in the segment reach 48% of the total.