Volkswagen Commercial Vehicles is officially launching the new 2011 Caddy panel van and MPV range.
This theme is creatively brought to life by advertisements featuring a factory production robot placing a cherry on top of the Caddy.
The new Caddy, which is now arriving in Volkswagen Van Centre showrooms, has its own microsite, www.brilliantmadebetter.co.uk and includes an interactive guide to the vehicle as well as an online game. Later this month the new Caddy will also feature in new ident adverts on the Discovery network’s survival and adventure programming.
‘The Caddy is one of our best-selling model ranges in the UK, and we needed to promote all the ways in which the new Caddy is even better than last one, while also demonstrating very clearly that at Volkswagen we always strive for excellence,’ said David George, Head of Marketing, Volkswagen Commercial Vehicles.
‘We’re also pleased that the launch campaign uses the Volkswagen style of being clear and concise with a simple but humorous twist,’ he continued.