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New 2015 Edge comes with Ford’s global ambitions

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New 2015 Edge comes with Ford’s global ambitions

Yesterday Ford Motor Co, the second largest US automaker officially premiered its next generation 2015 Edge crossover, which is set to cater to global audiences from now on.

The Detroit automakers have finally realized what Japanese and European carmakers already did – if you want to be sustainable today you really need to think globally. That means one model across the line-up to potentially be available from China to the US and Australia.

Ford has already made bold moves to that goal, with models offered – even with different names – in most markets, with the latest important example being the all new 2015 Mustang, offered officially for the first time in Europe.

Now, the Edge promotes further Ford’s global ambitions, with an availability that would reach for the first time Europe, next to the US, China or South America. The model is the first true global crossover coming from Ford, after the previous generation appeared in North America in 2006, then began sales in Brazil in 2008 and China in 2011.

The rollout for the 2015 Edge – which outside North America Ford pits it in the near-luxury SUV segment – will be slightly faster, as the sales start in the home region later on this year and in Europe by the end of next year.

According to Jim Farley, head of Ford’s global sales and marketing, the company has high expectations for the new crossover that is mechanically a close relative to the midsize sedan Fusion/Mondeo, aiming for the new Edge to become a global player that would take on similar offerings from the luxury brands like Audi, BMW and Mercedes.

Via Reuters

by Aurel Niculescu (my Google+) - Wednesday, June 25th, 2014 - filed under Ford, Industry, News. Image credit: .
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