BMW will rely more on a raft of new models than a material improvement in luxury car markets to boost sales in 2010, the world’s biggest luxury carmaker said on Thursday.
While the economic crisis will continue to hurt the auto industry, BMW expects its new 5-series, X1 compact SUV and the new offroad Mini Countryman will drive a sales increase in Germany, Brazil, China, India and the United States.
“We fully intend to remain the world’s leading provider of premium cars in 2010 and plan to increase sales within the single-digit percentage range to over 1.3 million vehicles,” Chief Executive Norbert Reithofer said in a statement, reaffirming the group’s volume target for this year.
BMW said cost management and efficiency measures had helped achieve an 18 percent rise in 2009 pretax profit to 413 million euros ($560.4 million), easily surpassing an average estimate of 253 million by analysts despite a double-digit decline in revenue in its automotive business.
In September 2007 BMW presented its “number ONE” cost management strategy, designed to shave off a total of 6 billion euros in expected costs through the following five years.
A tax burden 10 times higher than last year meant however that BMW’s bottom line shrank 36 percent to 210 million euros this year — its worst result since 1999 when the Rover debacle forced it to post a massive loss.