New Car Sales in Australia down 2.6% in 2011 image

Australians bought fewer new vehicles last year than in 2010 — 1,008,437 vehicles were sold in Australia in 2011, down 2.6% over 2010’s level and 3.9 per cent off the industry’s official vehicle sales forecast of 1.05 million, the Federal Chamber of Automotive Industries said.

In addition, sales were down 4.8 percent in December on the equivalent month a year earlier.
Toyota was the bestselling vehicle brand in 2011, with 181,624 sales for a market share of 18 per cent.

Holden and Ford finished second and third with 126,095 sales (12.5 per cent market share) and 91,243 (nine per cent) respectively.

Mazda3 was the best-selling model for the full year, edging out Holden Commodore by 812 vehicles to finish with 41,429 sales.

European producers did not get a model in the top 10 sellers for 2011.

The Federal Chamber of Automotive Industries said the result was a good one after the challenges of 2011 and is predicting another one-million result for 2012.

“2011 full year sales are an exceptional result given the effects of natural disasters both at home and abroad throughout the year,” Mr Chalmers said.