New Chrysler brand: SRT – Street and Racing Technology image

Us automaker Chrysler announced today that is forming a new performance brand – SRT, or Street and Racing Technology. Ralph Gilles will now serve as President and CEO of the SRT performance brand.

Although previously an in-house engineering organization, the automaker has seen fit to flesh this group into a stand-alone brand (much like Mopar) that incorporates the SRT engineering group (which crafts high-performance offerings for the Dodge, Chrysler, and Jeep brands), along with various motorsport and racing operations.

And with SRT’s rebirth will come new products, including SRT8 versions of the Charger, 300 and Grand Cherokee, joining Challenger SRT8 in the initial wave.

“Gilles is extremely active inside and outside the Company. He serves as the executive sponsor of the Chrysler African American Network (CAAN) in addition to playing a leading role with The Chrysler Global Diversity Council. He also serves on the boards of The Walter P. Chrysler Museum in Auburn Hills, Mich. and The Pontiac Osteopathic Hospital Regional Medical Center in Pontiac, Mich. At his alma mater, The College for Creative Studies (CCS) in Detroit, Gilles serves on The CCS Board of Trustees and The CCS Capital Committee,” Chrysler says.

In other news, Fred Diaz has been appointed President and CEO of Chrysler de Mexico, and Reid Bigland has taken over duties as President and CEO of the Dodge car brand and head of U.S.