General Motors core Chevrolet brand has had a rough time on a global level – as it’s currently being pulled out of the European region and also lost a major stronghold – Russia – when the parent company decided to almost completely abandon the collapsing market.
But as General Motors on Wednesday showcased the second generation of the Chevrolet Cruze compact car, it’s clear the new model is a crucial effort from the automaker to bring new buyers to the brand and finally put behind competitive issues. The 2016 Cruze, set to reach dealerships early next year, has grown bigger than its predecessor, thought it’s now 250 pounds lighter and GM believes its profit will be improved by at least $1,500. GM currently offers the Cruze in 40 markets, such as the United States, China, Brazil or India. The next generation of buyers is being lured to the model by cool technology features, including the availability of Android Auto and Apple CarPlay to mirror the smartphone screens to the car’s dashboard display. GM chief executive officer has said the company has a broad product planning, aiming to thrive without the need of a partner, such as Sergio Marchionne’s Fiat Chrysler Automobiles.
The company said the new model would be featured in the same price range in the US – from around $16,000 to $26,000 to try and amend the lost market share to the current small car leaders – the Toyota Corolla and Honda Civic. GM Executive Vice President Alan Batey also added the Cruze would rely less on rental car fleet sales – which could further dent sales but lift gains from resale value of the car in the long term.