New Infiniti General Manager for Western Europe image

The Japanese luxury automaker has announced that Hugues Fabre is leading Infiniti’s commercial operations for Western Europe. He succeeds Guillaume Pelletreau, who is moving to a new position at Nissan.

Currently Global Marketing Strategy Director at Infiniti in Hong Kong, Hugues Fabre will take on the new position from 1 November 2013, becoming the General Manager – Western Europe for Infiniti EMEA (Europe, Middle East and Africa). Headquartered in Rolle, Switzerland, he will report to Infiniti EMEA Vice President Fintan Knight.

“Infiniti Red Bull Formula One cars are winning on the tracks, while passion and innovative craftsmanship behind our models and concepts are building our reputation on the roads”, said Hugues Fabre. “The new generation of premium models like the Q50 and the Q30 will soon stand out for their emotion and technology. With all of this we have the greatest opportunity yet to build the brand in Europe, and that is exactly what we will be doing over the coming months.”

Infiniti EMEA Vice President Fintan Knight added: “Thanks to the work put in by Guillaume and the rest of the team Infiniti has a springboard for the success of our new generation of Q models. Western Europe is the world’s toughest premium market but I am convinced that by being provocative and staying true to Infiniti’s ideals, the brand’s position within that market is poised to be transformed.”

The French-born bachelor of economics began his his career as a business analyst with Ford in 1992 and has held various automotive sales and marketing positions. After 2004 he started working within Infiniti’s parent group, and was soon the Marketing Director of Nissan Iberia before moving on to he Infiniti headquarters in Hong Kong.