New Maserati Quattroporte is longer to compete with LWB rivals image

Maserati has extended the length of its new Quattroporte sedan in order to target customers who traditionally buy long-wheelbase luxury sedans from Audi, BMW and Mercedes-Benz.

The new Quattroporte will grow from the current 5.1 meters to 5.3 meters, according to Automotive News Europe, which quotes company sources. This size corresponds to larger variants of rivals including the Audi A8, BMW 7 Series and the Mercedes-Benz S-Class, which are all between 5.2 meters and 5.3 meters long.

The new Quattroporte will have its world premiere at the Detroit auto show in January and will go on sale from spring 2013 in Europe and from summer in the U.S. Maserati’s luxury sedan is a vital part of Fiat-Chrysler CEO Sergio Marchionne’s overly ambitious plan to boost Maserati sales from 6,159 units in 2011 to 50,000 units a year by 2015.

Maserati hopes to sell 12,000 Quattroportes each year, over twice than the current model’s peak of 5,088 units recorded in 2007. In spring next year, the Italian carmaker also plans to unveil a mid-sized four-door sedan called the Ghibli. The 5-meter-long model will compete with models including the BMW 5 Series and Jaguar XF.

Both the new Quattroporte and the Ghibli will be built in Officine Maserati Grugliasco (OMG), the former plant of Carrozzeria Bertone that Fiat bought three years ago.