New Mustang to boost Ford’s image in Europe image

Even tough the car would most definitely not sell in high numbers, the official availability of the model in Europe makes Ford believe the recently introduced Mustand could boost its image in Europe.

Ford unveiled the sixth-generation Mustang at simultaneous events in Michigan, Shanghai, Sydney, Barcelona, New York and Los Angeles. The Mustang coupe is slated to go on sale in Europe in 2015 along with a convertible version.

Ford plans to sell the Mustang through its European dealer network for the first time in the model’s 50-year history to broaden the car’s appeal beyond its core American audience.

“The Mustang’s formidable reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold,” Ford of Europe CEO Stephen Odell said in a statement.

The latest Mustang gets a more modern design, a more nimble chassis and more efficient engines and transmissions. It uses classic Mustang styling cues such as the bluff reverse-angle front end, but the car has more sophisticated details such as slim high-intensity discharge headlights.

“We want it to say it’s quite a technologically advanced car, not a Neanderthal American,” declared Ford’s new global head of design, Moray Callum.

Ford has not yet released prices for the Mustang, but Jacques Brent, Ford’s general marketing manager for large cars and SUVs, said Mustang sales in Europe would be modest.

“Current global volume for Mustang is around 106,000. We’re expecting some growth but we haven’t banked on doubling the volume or anything like that,” he said. “It’s going to be relatively niche.”

Brent also said the gap between Ford’s current range and the Mustang will be less than equivalent Chevrolet muscle cars offered by General Motors. The new Corvette Stingray starts at 69,990 euros ($94,938) in Germany, while the V-8 powered Chevrolet Camaro will start at 39,990 euros for the coupe and 44,990 euros for the convertible when they go on sale at the end of the year.

Ford expects only about 10 % of the Mustangs to be sold overseas. Outside North America, IHS Automotive estimates the biggest markets for the new Mustang will be Germany, the United Arab Emirates, Switzerland, the Philippines, Brazil, South Korea, France and the United Kingdom.

Via Automotive News Europe