/ Ford, Industry, News / New Mustang to boost Ford’s image in Europe

New Mustang to boost Ford’s image in Europe

Linked In Share
New Mustang to boost Ford’s image in Europe

Even tough the car would most definitely not sell in high numbers, the official availability of the model in Europe makes Ford believe the recently introduced Mustand could boost its image in Europe.

Ford unveiled the sixth-generation Mustang at simultaneous events in Michigan, Shanghai, Sydney, Barcelona, New York and Los Angeles. The Mustang coupe is slated to go on sale in Europe in 2015 along with a convertible version.

Ford plans to sell the Mustang through its European dealer network for the first time in the model’s 50-year history to broaden the car’s appeal beyond its core American audience.

“The Mustang’s formidable reputation for performance and its iconic status as a symbol of freedom and optimism precedes it even in those parts of the world where the car has never been sold,” Ford of Europe CEO Stephen Odell said in a statement.

The latest Mustang gets a more modern design, a more nimble chassis and more efficient engines and transmissions. It uses classic Mustang styling cues such as the bluff reverse-angle front end, but the car has more sophisticated details such as slim high-intensity discharge headlights.

“We want it to say it’s quite a technologically advanced car, not a Neanderthal American,” declared Ford’s new global head of design, Moray Callum.

Ford has not yet released prices for the Mustang, but Jacques Brent, Ford’s general marketing manager for large cars and SUVs, said Mustang sales in Europe would be modest.

“Current global volume for Mustang is around 106,000. We’re expecting some growth but we haven’t banked on doubling the volume or anything like that,” he said. “It’s going to be relatively niche.”

Brent also said the gap between Ford’s current range and the Mustang will be less than equivalent Chevrolet muscle cars offered by General Motors. The new Corvette Stingray starts at 69,990 euros ($94,938) in Germany, while the V-8 powered Chevrolet Camaro will start at 39,990 euros for the coupe and 44,990 euros for the convertible when they go on sale at the end of the year.

Ford expects only about 10 % of the Mustangs to be sold overseas. Outside North America, IHS Automotive estimates the biggest markets for the new Mustang will be Germany, the United Arab Emirates, Switzerland, the Philippines, Brazil, South Korea, France and the United Kingdom.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Thursday, December 5th, 2013 - filed under Ford, Industry, News. Image credit: .
Linked In Share
Related Articles
europe image mustang


Discuss: New Mustang to boost Ford’s image in Europe

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Sixth engine penalty inevitable now for Vettel
Sixth engine penalty inevitable now for VettelSep.20 (GMM/Inautonews.com) Sebastian Vettel's bad season continued to get worse even at the Singapore circuit he humbled at the ...
Massa tells Alonso to resist McLaren switch
Massa tells Alonso to resist McLaren switchSep.20 (GMM/Inautonews.com) Felipe Massa has advised his former Ferrari teammate Fernando Alonso to stick with the Italian team ...
FIA clampdown dubbed ‘Radio Ga-Ga’ in Singapore
FIA clampdown dubbed ‘Radio Ga-Ga’ in SingaporeSep.20 (GMM/Inautonews.com) F1's intended clampdown on performance communications between teams and drivers has been dubbed ...
Toro Rosso targets Suzuka debut for Verstappen
Toro Rosso targets Suzuka debut for VerstappenSep.20 (GMM/Inautonews.com) Toro Rosso intends to give Max Verstappen his F1 weekend debut in Japan early next month. Earlier, ...
Button admits McLaren decision could end career
Button admits McLaren decision could end careerSep.20 (GMM/Inautonews.com) Jenson Button has acknowledged that McLaren's deliberations over its 2015 lineup could leave him ...
Vettel ‘the right man for Ferrari’ – Ecclestone
Vettel ‘the right man for Ferrari’ – EcclestoneSep.19 (GMM/Inautonews.com) Bernie Ecclestone has named struggling world champion Sebastian Vettel as "the right man for ...
Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being ...
FIA backtracks on car performance radio clampdown
FIA backtracks on car performance radio clampdownSep.19 (GMM/Inautonews.com) The FIA has backtracked over its total clampdown on "performance"-related radio communications in ...
Next-gen Mitsubishi L200 to be offered as a Fiat too
Next-gen Mitsubishi L200 to be offered as a Fiat tooMitsubishi and Fiat have signed a partnership which will lead to the development of a midsize pickup truck by the Italian based ...
Lamborghini Veneno Roadster is looking for a new owner
Lamborghini Veneno Roadster is looking for a new ownerThe last example of the Lamborghini Veneno Roadster is currently looking for a new owner who will have to pay 5,700,000 EUR ...
2015 Vencer Sarthe supercar officially unveiled
2015 Vencer Sarthe supercar officially unveiledThe 2015 Vencer Sarthe has been officially unveiled by the Dutch based automaker and the model in question will go on sale from ...
Ferrari 458 Italia gets crashed beyond recognition, kills occupants
Ferrari 458 Italia gets crashed beyond recognition, kills occupantsOne of the worst crashes of a Ferrari 458 Italia is coming from Germany where the supercar combined with excessive speed has ...
[VIDEO] Audi TT-S gets tested by Autocar
[VIDEO] Audi TT-S gets tested by AutocarAutocar’s Matt Prior has recently went for a spin in the hottest version of the new-gen TT, for the moment at least, the ...
Five amazing new car exhaust pipes
Five amazing new car exhaust pipesThe editors at cars.com decided it’s time to relax, lean back and… see some amazing tail ends of today’s great rides. Yes, ...
Teenager borrows neighbor’s Lamborghini, gets killed in test drive
Teenager borrows neighbor’s Lamborghini, gets killed in test driveAn 18-year old kid has tragically lost his life in a test drive with the neighbor’s Lamborghini. A short test drive of a ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Peugeot_2008_1
2015 Vencer Sarthe 1
ferrari 458 italia crash germany autobahn 1
chevrolet-corvette-z06-rear2015
lamborghini gallardo crash mount sinai 1
Spied 2016 Mercedes E-Class 001
ferrari fxx for sale dubai 1
Volkswagen Beetle GRC 1
Range Rover Evoque SW1 1
kia vehicles paris motor show 1
Scion x Riley Hawk Skate Tour xB
Volvo XC90 R-Design 1

More automotive from inautonews
The small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other occasions. The coordinates remain the same though; the model needs to prove its prowess in the crowded scenery of the fastest-rising segment in ...
read more
Inautonews Editors Section
Test Drive: Peugeot 2008 1.6 e-HDI
Test Drive: Peugeot 2008 1.6 e-HDIThe small crossover offered by the French automaker has become an acquaintance to the inautonews.com team, with the 2008 being tested in two other ...
Top 10 Ferrari F1 drivers No.1 Michael Schumacher
Top 10 Ferrari F1 drivers No.1 Michael SchumacherThe greatest driver of the modern age and perhaps the most complete off all-time he rewrote all the conceivable records in such a dominant fashion ...
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: GM CNG vansThe North American based automotive giant General Motors has recently issued yet another recall, ... Recall roundup: Toyota vehicles for fire riskThe Japanese based automaker Toyota has recently issued a recall for several of its vehicles ...
Safety Section