Nissan declared that it will launch the new Almera, exclusively for Russia, and that it will be produced locally in Togliatti. The model will mark Nissan’s entry into the increasingly mainstream market following its sales launch at the beginning of 2013.
Almera, which will be one of the most spacious sedans from the Russian mainstream segment, was developed by the company’s engineering teams in Japan, the UK and Russia. Russia is already Nissan’s largest European market with 75% year-in-year sales increase to 138,000 in 2011, establishing the company as the country’s largest Japanese manufacturer, with 5.2% share of the overall market and about 7.5% share amongst overseas brands.
In 2011 Nissan Factory in St Petersburg built more than 43,000 Nissan Teana and Nissan Murano models, besides the X-Trail, known as one of the best-selling medium-sized SUVs in Russia. Almera is to be produced in Togliatti, after the staff will be trained by the Nissan engineers, and new Paint and Body Shop facilities will also be opened at the plant, before Almera’s production launch in November 2012. The Nissan Almera sedan will be unveiled at a global premiere at 2012 Moscow International Autosalon on August 29th.
“The fact this is a car developed specifically for Russia, and manufactured locally in Togliatti, ensures it will fully meet the expectations and desires of our customers,” declared François Goupil De Bouille, Nissan Managing Director for Russia.