/ Industry, News, Volkswagen / New Passat to counter Europe dip with China growth

New Passat to counter Europe dip with China growth

Linked In Share
New Passat to counter Europe dip with China growth

The Passat is a key model in Volkswagen’s lineup, thanks to continuous best sales in the mid size segment since the advent of the first generation, back in 1973.

The new generation was just unveiled by Volkswagen, and is scheduled to hit dealerships before the year’s end. The situation for the model in Europe is increasingly dire in recent years – not because the model lost its reign in the class, but because overall the sales of the mid size segment were eaten away by the advent of crossovers and the repositioning towards the lower spectrum of several premium models.

Together with its main rivals – Ford Mondeo, Opel-Vauxhall Insignia and Peugeot 508 – the Passat sales have dipped from 15% of the overall market in 1997 to just 5% at the end of 2013, according to Automotive Industry Data numbers.

For the Passat though, the repositioning of the company – which claims the new generation is more premium than ever – is likely to drive sales in the world’s biggest auto market, China.

“Much more significant (than Europe) is demand in China. Just as Americans like cars with boots (trunks), last year VW sold 230,000 Passats and another 190,000 Magotans (Passat with Magotan badge) in China. I wouldn’t be surprised if they do that again. And then there’s Eastern Europe and Russia, and the cheaper version sold in the U.S. VW could sell at least 1.3 million Passats in a year,” says AID Editor Peter Schmidt.

And, according to AID, sales in Europe are likely to go down further, from 244,000 units in 2013 for the current generation model to just 200,000 cars annually for the B8 model. The core sales will, most likely, remain the ones towards companies, not individuals.

Via Forbes

by Aurel Niculescu (my Google+) - Friday, July 11th, 2014 - filed under Industry, News, Volkswagen. Image credit: .
Linked In Share
Related Articles
china europe new generation passat sales


Discuss: New Passat to counter Europe dip with China growth

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

FIA could ease radio clampdown in Singapore
FIA could ease radio clampdown in SingaporeSep.18 (GMM/Inautonews.com) The FIA could back down over its newly-imposed radio communications ban. It was the hot topic of ...
Alonso, Vettel fend off seat swap rumour
Alonso, Vettel fend off seat swap rumourSep.18 (GMM/Inautonews.com) Fernando Alonso and Sebastian Vettel on Thursday batted away the most recent 'silly season' ...
Ecclestone takes blame for radio clampdown
Ecclestone takes blame for radio clampdownSep.18 (GMM/Inautonews.com) As day turned to night in the floodlit Singapore paddock, the big talking point was the FIA's radio ...
BMW i8 lapped Hockenheim in 1:15
BMW i8 lapped Hockenheim in 1:15The BMW i8 has been recently taken out for a spin on the famous Hockenheim track where the model managed to lap it in just 1 ...
Recall roundup: Fiat 500L for airbag problems
Recall roundup: Fiat 500L for airbag problemsFiat has issued a recall for the 500L vehicles because of a problem with the driver’s knee airbag, which can deploy ...
2015 Cadillac ATS Coupe configurator introduced
2015 Cadillac ATS Coupe configurator introducedCadillac has introduced the online configurator for the 2015 ATS Coupe, in the United States, where the model in question is now ...
Volvo XC90 R-Design officially unveiled
Volvo XC90 R-Design officially unveiledVolvo has pulled the wraps off the sportier R-Design version of the new-gen XC90, as the model in question will become available ...
EXCLUSIVE: Dacia Sandero RS to be sold as a Renault, will not reach Europe
EXCLUSIVE: Dacia Sandero RS to be sold as a Renault, will not reach EuropeThe rumored Dacia Sandero RS has been recently confirmed by the car manufacturer but the model in question will be sold as a ...
[VIDEO] See the Mercedes-Benz AMG GT on the Bonneville Salt Flats
[VIDEO] See the Mercedes-Benz AMG GT on the Bonneville Salt FlatsMercedes-Benz has released a new video with the recently unveiled AMG GT, where the sports car is being shown in action on the ...
[VIDEO] Lamborghini Huracan revving
[VIDEO] Lamborghini Huracan revvingA new video with the recently unveiled Lamborghini Huracan is showing the newest supercar in the company’s lineup while revving ...
Fiat 500X leaked once more
Fiat 500X leaked once moreThe Fiat 500X has leaked once again ahead of its public debut which will take place next month, during the 2014 Paris Motor ...
Ferrari LaFerrari for sale
Ferrari LaFerrari for saleA brand new Ferrari LaFerrari is currently being offered for sale in Dubai for a whopping 3.4 million USD. If you have missed ...
BMW 518d and 520d get updated
BMW 518d and 520d get updatedBMW has announced a series of updates for the 518d and for the 520 on its local auto market. The BMW 518d and the 520d have been ...
GM recall problems are far from over
GM recall problems are far from overRecently, with the number of recalls coming from the No.1 US automaker, insiders hinted the company is ready to put the safety ...
[VIDEO] Mercedes-Benz CLA Shooting Brake spied on the Ring
[VIDEO] Mercedes-Benz CLA Shooting Brake spied on the RingThe brand new Mercedes-Benz CLA Shooting Brake has been recently taken on to the famous German track the Nurburgring, where it ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Volvo XC90 R-Design 1
fiat 500x leaked 1
Black Ferrari LaFerrari for sale 1
bmw 5-series 1
Opel Adam S 1
Citroen C4 Cactus AIRFLOW 2L Concept 1
dacia dokker lodgy stepway 1
Mercedes-Benz V250 BlueTEC 4Matic 1
2015 Volkswagen Polo GTI 2
2015 honda civic coupe
lamborghini huracan crash hungary 1
mercedes-amg-gt-roadster-1

More automotive from inautonews
The BMW i8 has been recently taken out for a spin on the famous Hockenheim track where the model managed to lap it in just 1 minute and 15 seconds. The BMW i8 seems to get hotter and hotter with each passing week and after seeing it drift just a few days ago, time has come to find out that it is ...
read more
Inautonews Editors Section
Top 10 Ferrari F1 drivers No.1 Michael Schumacher
Top 10 Ferrari F1 drivers No.1 Michael SchumacherThe greatest driver of the modern age and perhaps the most complete off all-time he rewrote all the conceivable records in such a dominant fashion ...
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...
Test Drive – Mercedes-Benz E250 CDI 4Matic
Test Drive – Mercedes-Benz E250 CDI 4MaticDaimler’s passenger cars division – which consists of the Mercedes-Benz and Smart brands – has vowed to recover the distance from its German ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Fiat 500L for airbag problemsFiat has issued a recall for the 500L vehicles because of a problem with the driver’s knee ... GM and Toyota recalls could be surpassed by Takata’s airbag issuesAt least 10 million vehicles were recalled by Toyota back in 2009 and 2010 for the “unintended ...
Safety Section