New Vice President for GM Global Quality and U.S. Customer Experience image

GM makes changes in its leadership accounting Alicia Boler-Davis as Vice President Global Quality and U.S. Customer Experience, beginning June 1st.

She takes the place of Terry Woychowski, recently elected to retire after a career of 32 years at GM. Boler-Davis will report directly to Mary Barra, Senior Vice President of Global Product Development concerning Quality responsibilities and to Mark Reuss , GM North America President concerning Customer Experience issues.

“Vehicle quality is the cornerstone of the overall customer experience,” said Barra. “Alicia’s diverse experiences give her tremendous perspective on the customers’ view of what quality means to them, and how to enhance the quality of our cars and trucks throughout the vehicle development process.”

Boler-Davis has previously served as plant manager of the Orion Assembly and Pontiac Stamping plants in Michigan. She began her career in 1994, holding different engineering and manufacturing leadership positions. She graduated the Northwestern University, Faculty of Chemical Engineering and she also owns a master’s degree in Engineering from Rensselaer Polytechnic Institute.

Woychowski served as vice president for Global Quality and Vehicle Launches from 2011, previously holding the position of vice president of Global Vehicle Program Management since 2009. Under his leadership the successful Sonic, Buick Verano and Chevrolet Cruise were launched.