Mazda has unveiled the 2012 Mazda3 with SKYACTIV fuel-saving technologies today at the New York International Auto Show.
The Mazda3 model is Mazda’s best-selling vehicle worldwide and accounts for nearly half of all Mazda sales in the United States and Canada, making the vehicle a prime target for introducing SKYACTIV to consumers.
Looking to optimize its internal combustion engines, transmissions, aerodynamics and pretty much every aspect of its products, the Japanese manufacturer believes it’s found the solution.
Mazda says that the new 2.0-liter, direct-injection four-cylinder is good for 155 horsepower and 148 pound-feet of torque, which offers modest increases over the old, non-DI 2.0-liter mill. However, the big news is that the new model achieves 4.9 L/100 km on the highway, the company said.
“SKYACTIV is not just an engine, it is the next generation of advanced vehicle performance and efficiency,” said Jim O’Sullivan, president and CEO of Mazda North American Operations. “SKYACTIV embodies Mazda’s philosophy of engineering only vehicles that are fun to drive, satisfying to own and environmentally responsible, and there is no better vehicle to start with than the Mazda3, one of the most exciting sport compact cars on the road.”