New York 2011 – The new Ford Taurus image

Ford revealed a refreshed version of its Ford Taurus today in advance of the New York Auto Show. The 2013 Ford Taurus will feature better fuel economy, more technology, a more aggressive exterior, and overall improved craftsmanship.

The revised car is due out early next year as a 2013 model, and the most dramatic feature is the speed at which Ford has changed the engine lineup, suspension, front and rear styling, power steering, brakes and trim.

“We have significantly upgraded Ford’s flagship sedan through obsessive attention to detail,” said Mark Fields, Ford’s president of the Americas.

The refreshed Taurus has its first significant changes since the 2010 model.
The new Taurus gets at least 31 mpg highway — up from 28 mpg today — and will have two EcoBoost turbo-engine choices, an improved interior and a resculpted hood. The high-performance SHO version will get up to 25 mpg on the highway.

The third and standard engine offering will be a six-cylinder that gets more power than the current version, Kuzak said.
There are no changes to the SHO’s 3.5-liter EcoBoost, which continues with 365HP and 350 lb.-ft. of torque for the 2013MY.
The range-topping Taurus SHO, boast the same updates as the rest of the range adding a black mesh grille and matching mirrors, 19-inch alloys in 255/45 ZR19 tires plus a unique decklid-mounted spoiler.

Inside, there’s the latest SYNC with MyFord Touch interface system, which replaces many traditional buttons, knobs and gauges with clear, colorful LCD screens and steering wheel-mounted five-way toggles. These screens can be personalized to display information relevant to each driver by using voice command, keeping the driver’s eyes on the road and hands on the wheel.

The Taurus, once the U.S.’s best-selling car, will probably compete in a shrinking portion of the market as gas prices climb, Kuzak said yesterday.

“What we’re trying to do here is provide customers who had been interested in the size and comfort of a large passenger sedan and still give them exceptional fuel economy,” Kuzak said.

U.S. retail gasoline prices averaged $3.84 a gallon last week, the highest since August 2008, according to government data. The U.S. Energy Department said last week that gasoline retail prices nationally could exceed $4 per gallon on average in July.

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