This is not a typo, this is indeed the name of Genesis’ first ever prototype, which has been presented in front of the audience of the New York International Auto Show.

The concept is set to preview the upcoming Genesis model that will be smaller than the G80 and G90 sedans and might be the direct competitor of German midsize offerings such as the BMW 3 Series. Hyundai’s premium brand has decided to fight its way through the compact (in the US, midsize in Europe) segment and if the production series model remains faithful to this preview many customers will start getting interested in buying a premium vehicle from a relatively unknown Asian manufacturer. The future model – most likely called G70 – is using the design language already implemented on the G90 but with a definitive sporty tune and the New York Concept looks crisp and sharp.

The interior is even more enticing with its futuristic looks and massive 21-inch 4K display made by LG and housed in an aluminum casing. For a touch of finesse there are also analog instrument dials, while the four-seater layout will most likely give way to the conventional five-seat arrangement. The Genesis New York Concept is motivated via a 2.0-liter four-cylinder engine mated to an electric motor and combined output stands at 245 horsepower and 260 pound-feet of torque. The power is then transferred to the wheels via the ubiquitous eight-speed automatic transmission that has become increasingly common among premium sporty offerings.


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