The South Korean Genesis luxury brand appears to have decided to go full throttle since its inception, as we recently told you about its new and hulking EQ900L.
Now Hyundai’s very fresh luxury unit is looking to astonish New York Auto Show visitors with an upcoming concept that will be unveiled next week. It has been named – quite dull in our opinion – the “New York Concept”, and the vehicle will not only serve as a future reference for the design language of the brand but may also serve as a preview for the upcoming smaller sedan to play in the midsize segment as a competitor to the BMW 3 Series, Mercedes C Class and Audi A4. The concept is being described as a “four-door sports sedan” with an “athletic elegance” and since Hyundai Motor America CEO Dave Zuchowski during last year’s Los Angeles Auto Show already tipped the introduction of such a sedan we know its appearance is a given fact.
When it comes to the market the production series model derived from this New York Concept may be sold as the G70 and Genesis has big plans to turn the model into a featured range that may also pack a crossover. Genesis will unveil the New York Concept on March 23 and we hope more information on its transition to the production line will be offered on the show floor. When that happens it will become the third product in the family, sitting bellow the G80 and G90 models which replaced the Hyundai Equus and Genesis, respectively.