An uncanny luxury battle is shaping up in time for the 2015 New York International Auto Show that starts this week and the high-stakes are putting crucial launches of Cadillac, Lincoln, Lexus and other premium brands on display.
Analysts and industry experts say the key introductions in the upper area of the segments are simply a reflection of the US auto industry’s rising health. In addition, the US luxury brands are using the home turf – and an auto show that is not so common for European or Japanese competitors – to present new models that could lift them from the current slump. General Motors’ Cadillac brand will introduce the much-anticipated CT6 model just ahead of the first media day. Lincoln, meanwhile, is shaping up an earth-shattering introduction – the revival of the Continental nameplate for its completion of plan to introduce four new products by 2016 (the MKZ, MKC and the MKX were the first three). Lexus, a Japanese brand that could actually consider the US as its home far from home, will bring the fourth generation of the luxury crossover RX.
Mercedes-Benz is introducing the GLE. Some explanations are in order: it’s not a complete new model, it’s the refreshed version of the well-known M Class (or ML, Mercedes was never very clear which moniker they like best), complete with the new nameplate scheme that was introduced not long ago. Jaguar, the British luxury brand that was acquired by India’s Tata Motors, is introducing its first new model in years, the entry-level XE sedan and is also premiering the updated 2016 XF sedan.
The New York motor show is also expected to continue the year’s stunningly strong 2015 auto show circuit that started with the NAIAS in Detroit, continued with the Chicago show in February and then jumped across the “pond” in Europe for the Geneva event earlier this month.