While the NAIAS event is traditionally the kick starter of the auto show season and in Detroit the three US automakers traditionally produce their cars, New York is quickly surging as the venue to show them off.
While the North American International Auto Show in Detroit did come with its host of big reveals and larger-than life surprises (Ford’s GT supercar), the New York International Auto Show seems confident it can surpass its local status. After all, Cadillac presented its new flagship model CT6 – a limousine that would set the trend for the brand for years to come – here, and the brand has opted to relocate earlier last year its headquarters here for a reason. Additionally, the Big Apple was Honda’s choice for a surprise sneak reveal of its all-new Civic compact model – arguably one of the most important best-sellers for the Japanese company. General Motors also chose to wait a few months for the New York motor show to reveal its bread and butter Chevrolet Malibu. “New York is a fantastic consumer show and a ton of the media is already here,” comments an Audi executive. “I see New York getting stronger and stronger and it seems to be taking on a new position in the luxury corner of the market.”
This year at least, New York is the place to go for glamorous and important car reveals – maybe also because the industry’s big players know that Detroit is where auto insiders converge and New York is where affluent shoppers, celebrities and other personalities actually gather. So, no wonder that Toyota allowed Lexus to introduce here the new RX crossover, the premium unit’s best-selling model or that Lincoln chose it as the best fit for its resurrection of the Continental nameplate.