Newly minted luxury brand Genesis showcases the G90 in South Korea image

Hyundai, the world’s fifth largest automaker when taken with affiliate Kia Motors, has recently declined its Genesis luxury model into a fully fledged sub-brand – and the marquee has already unveiled its first product.

So far showcased only for South Korean media, the Genesis brand has introduced the G90 sedan – interesting enough since just a few days ago it actually released into the wild the teaser images of the first product. The Genesis G90 is the successor of the Hyundai Equus and we can now treat you to some details about the new model. The sedan will go head to head against powerhouses such as the Mercedes-Benz S-Class, BMW 7-Series and Audi A8 and has already been introduced at home in South Korea – orders can be placed starting December. As previously rumored, there will be three powertrain options on offer, all petrol units: 3.8-liter V6 GDI displaying 334 HP (246 kW), a completely new 3.3-liter V6 biturbo boasting 370 HP (272 kW) and a flagship grade 5.0 V8 with 425 HP (313 kW); all of them mated to an 8-speed automatic transmission and optionally fitted with an all-wheel drive system.

Boasting a length of 5.2 meters, the limousine comes packed with the Hyundai Variable Control Suspension system and the Highway Driving Assist system that delivers semi-autonomous capabilities. The cabin comes nicely fitted with what Hyundai, sorry Genesis calls “first class VIP seats” that can change between three settings – relaxing, reading and video-watching – at the flick of a switch. “We will add G80 and G70 sedans alongside sport utility vehicles and sports coupes to our lineups to complete the world of our new luxury brand Genesis,” added Hyundai Motor vice chairman Yang Woong-Chul.

Via TheKoreanCarBlog