News from LA: JLR’s British Invasion image

Jaguar Land Rover launched a British Invasion at the Los Angeles Motor Show with two North American and one global debut.

While the new F-Type, first seen at the Paris show in September was the Hollywood star, it was ably supported by the all-new Range Rover and the XFR-S which was unveiled to the world for the first time.

With 550hp on tap and a 0-60 acceleration time of 4.4 seconds, this is the fastest, most powerful Jaguar saloon ever and it goes on sale in late spring or early summer.

Brand director Adrian Hallmark said: “California is the largest sports car market in the world and the F-Type and XFR-S put Jaguar back where it belongs at the heart of the sports car market. Jaguar without a sports car isn’t Jaguar.”

Hallmark also revealed that Jaguar has just hit its highest ever position in the US J D Power customer satisfaction ratings in second place behind Lexus.

He added: “We are already top of the ranking in the UK and this is further evidence of how we have moved in terms of the quality of our cars.”

Andy Goss, president of JLR in the US said: “Our British Invasion is aimed at giving us an enormous impact in the US which is still our largest target market. We have a great story to tell with excellent products, strong financial performance and global growth up 35 per cent.”

Source: Headlineauto