The next generation of the popular Defender model made by Land Rover is scheduled to hit the dealerships sometimes in 2015, but until that happens, the British automaker gives us a preview of what we can expect, by releasing a few details and images of the DC100 Concept which will be officially presented at the Frankfurt Motor Show in September.
“Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it’s a car that inspires people worldwide. The DC100 isn’t a production-ready concept, but the beginning of a four-year journey to design a relevant Defender for the 21st century”, said the director of design for Land Rover, Gerry McGovern.
The British automaker is also planning to include customers in the development process as an open way for suggestions. “We plan to engage with existing and potential customers to help us finalize the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey and we can’t wait to get going”, added McGovern.
Land Rover has managed to sell only 18.500 units of the Defender last year, a dramatic decrease and loss of customers to brands like the Toyota or the Mitsubishi, but the company is planning a comeback and the first step will be made at the Frankfurt Motor Show in September, where the automaker will officially unveil the DC100 Concept.