In the future, Nissan and Renault compact vehicles might use a platform which is being co-developed to underpin the next Infiniti and Mercedes-Benz models.
This strategy has been created by Daimler CEO Dieter Zetsche and Renault-Nissan CEO Carlos Ghosn, as they believe that extending the platform’s use would be part of their plan to maximize 3-year-old alliance.
“When we make a platform, we don’t dedicate it to one brand. Platforms belong to companies,” Ghosn told Automotive News Europe last week at the Frankfurt auto show.
Ghosn believes that a platform which was created for premium brands, such as Infiniti and Mercedes, could be cost effective also for volume brands such as Nissan and Renault. All automakers are looking for solutions to reduce costs of vehicle development and increase economies.
“The cost effectiveness doesn’t depend so much on the platform, but on the specifications of the cars” you built on a common platform, Ghosn said.
One way to cut development costs is to use co-developed common platforms to build vehicles of different price classes and sizes, but still make them different in areas seen by customers. Infiniti will use a platform developed by Mercedes, for its first compact model, Q30, a model which will have the same architecture as the Mercedes A Class, B Class, GLA and CLA.
by Ana Cezara Savin
) - Thursday, September 19th, 2013 - filed under Industry
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