Nissan has announced that it recorded its best-ever European sales of 715, 623 vehicles in 2015, saying it is the number one Asian brand on the continent.
Nissan has reported a 3.3 percent of sales increase in Europe for 2015, delivering 715,623 vehicles last year, with 61,823 units for December. The company’s market share in the region remained at 4.0 percent, increasing with nearly 50 percent increase from 2009 levels of 2.7 percent. The brand’s European sales were driven by the solid demand for the popular crossover Qashqai, alongside with hefty figures for Juke and X-Trail, all up on 2014 figures. “In 2015 we launched the new NP300 Navara; we increased the autonomy on our 100% electric LEAF with the new 30kWh version and our crossover line-up is stronger than ever with Qashqai, Juke and X-Trail breaking records across the region,” Guillaume Cartier, Nissan’s Senior Vice President Sales and Marketing Europe, said. Nissan sold more than 248,000 Qashqai crossovers last year, retaining its number one position in the segment. The electric Leaf has been bought by more than 15,600 European customers, but still behind the 18,453 new registrations reported for Renault ZOE, Nissan’s alliance partner electric model.
Nissan registered year-on-year sales growth of 41 percent in Spain, 19 percent in Italy, 12 percent in the UK and 12 percent in Germany. However, the challenging situation of the Russian economy forced a 28 percent drop in the country, on the second largest European market for Nissan after the UK. Jaguar Land Rover has become the largest automotive manufacturer in Britain, overpassing Nissan, which produced with 4.7 percent fewer cars last year, totaling 476,589 units, according to figures released by the British Society of Motor Manufacturers and Traders. And even if the company says in its sales report statement that it is the number one Asian brand in Europe in 2015, Toyota’s results show 810,085 units sold last year on the continent.