After a lot of rumors, Nissan CEO Carlos Ghosn has officially announced the resurrection of the company’s storied Datsun nameplate.
After being dropped in the mid-1980s, Nissan is looking at resurrecting its former Datsun brand name for a line of low-priced (about $6,500) vehicles in emerging Asian markets, according to a report from Japan’s Nikkei news service.
Ghosn said that Datsun vehicles will initially go on sale in India, Indonesia, and Russia starting from 2014.
“Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA,” the automaker said in a statement.
Founded in 1931 as the DAT Motorcar Co., the firm was taken over by Nissan two years later. Datsun vehicles were first exported to the United States in 1958, but a gradual rebranding of the two companies’ vehicles to enable a global strategy was started in 1981 and the famous red-white-and-blue Datsun logo faded over the following five years.
A resurrection of Datsun would follow a growing trend to bring back heritage nameplates, including Toyota’s 86, or “Hachi-roku” sports car, Chrysler’s Dodge Dart and partner Fiat’s 500.