Nissan cut prices on 7 of its 18 models in the US, trying to attract more customers.
The price for the Altima midsize car has been cut 2.7% or $580, while the Armada big SUV has been reduced by 10.7% or $4,400. The other models which got a price cut are the Maxima full-size car, the Rogue small crossover, the Murano midsize crossover, the Juke small crossover SUV and the Sentra compact car. Jose Munoz, Nissan senior vice president of sales and marketing for the Americas, said that the vehicles with their prices cut account for 65% of the automaker’s sales in the US.
“In some of the customer searches we may not appear,” Munoz said. “This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible.”
The price cuts, which are effective Friday, May 3rd, come at a time when the automaker faces tough competition both from its Japanese rivals, but also from the US automakers. Nissan-Renault CEO Carlos Ghosn said that the company’s target is to reach 10% of US sales by 2016, therefore the company is under pressure to sell more vehicles to reach this target.
Source: The Detroit News