Nissan Motor Company has announced that sales at its China passenger-car subsidiary are likely to exceed 800,000 units this year.
Nissan’s optimism is based on the fact that it is expanding its activity on the world’s biggest auto market by launching the Venucia D50 sedan, the result of a joint venture with Dongfeng Motor Group.
The Venucia D50 is a mid-class sedan engineered at Dongfeng Nissan Technical Center which will be introduced to the market in the first half of 2012. It’s the first car produced under the new Chinese-only brand Venucia.
China’s passenger-car market is estimated to grow as much as 10 percent in 2011, said Fumiaki Matsumoto, managing director of Dongfeng Nissan, at the Guangzhou auto show. “As the market moves into a period of slower growth, we need to raise our game,” Matsumoto was quoted as saying by Bloomberg. According to Matsumoto, Nissan is discussing measures to boost sales and seeks to improve its after-sale service.
Nissan aims to get 10 percent market share in China by fiscal year 2016, up from 6.5 percent at present. Sales of passenger cars increased by 33 percent to 13.8 million units in 2010, according to the China Association of Automobile Manufacturers. Nissan sold 760,710 units through the joint venture in China last year.