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Nissan hopes return to compact segment will spur growth

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Nissan hopes return to compact segment will spur growth

After many years without a true compact car in the line-up, Nissan aims to introduce a new hatchback that should drive the brand’s growth to a 5% European market share.

Back in 2006, Nissan ended production of its Almera model – which was not immediately replaced and the Tiida follow up was only limitedly available since 2007 in several countries. For a while, the Qashqai crossover SUV model was set up as Almera’s successor in the compact segment, albeit a highly successful one, as it’s the best selling model in the region for the brand.

“To reach the 5 percent share we need new successful models capable of attracting new customers,” says Nissan’s European vice president of product strategy and planning, Etienne Henry.

The Japanese automaker currently holds a 3.9-4 % market share when also taking into account Russia and Turkey as European markets and the company expects to reach its 5% figure by the end of fiscal year 2016 (March 31, 2017).

The new hatchback will make its official public debut during October’s Paris motor show and the automaker is currently investing 130 million euros ($178 million) to reach an 80,000 units annual capacity at its Barcelona, Spain plant.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, April 18th, 2014 - filed under Industry, News, Nissan. Image credit: .
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