Nissan Launches VENUCIA Brand image

Today, April 24th, at Beijing Auto Show, Dongfeng Nissan has launched the D50, the first production model of the new VENUCIA brand.

The Chinese joint venture between Nissan and Dongfeng launched the D50, powered by a 1.6-liter gasoline engine, which is seen by Dongfeng as a pivotal vehicle as it seeks to raise its standards towards global manufacturing. The car is manufactured at the new Zhengzhou plant to global standards of quality and it will be available at 100 VENUCIA dealers nationwide. The price will vary between RMB 67,800 and RMB 83,800.

“The launch of ‘D50′ is a new start for us,” said Ren Yong, deputy managing director of Dongfeng Nissan. “We will continue to enhance our engineering capability and launch a new model every year. Our objective for VENUCIA is to reach sales of 1 million units over the next five years.”

The company also unveiled the Nissan Leaf-based ‘e-concept’ which will be built China under the VENUCIA brand by 2015. Nissan expects VENUCIA sales to reach 300,000 units annually, with a target of five models and 250 outlets by 2015.

“It (VENUCIA) allows us to enhance our engineering capability and starts us towards our goal of launching a new model every year,” said Ren Yong, deputy director of Dongfeng Nissan. “We want to hit one million sales within five years, with an annual sales aim of 300,000 cars.”