Nissan Names Former BMW Executive as Infiniti Head in China image

Nissan has named former BMW executive Daniel Kirchert the head of Infiniti’s operations in China, as the automaker plans to expand dealerships and production in the region.

Kirchert, 39, will take his position as Infiniti’s managing director in China beginning today, May 1st. he will replace Allen Lu, who will now be responsible for the Oceania and Asia regions, excluding China. Kirchert joined BMW in 2005 in Germany before he was moved to China and in 2007 he was promoted as senior vice president of sales and marketing at BMW Brilliance Automotive, which is BMW’s JV in China.

“His [Kirchert’s] intimate knowledge of the Chinese market and his proven track record in premium automotive brand management will be key as we embark on our growth plan for Infiniti in China,” Johan de Nysschen, president of Infiniti, said in the statement.

Nissan said it expects sales in China to rebound in the following three months, as sales for Japanese vehicles begin to recover. In March, Nissan’s sales in China, its biggest market, dropped 17% to 110,000 vehicles and 5.3% in 2012, due to the territorial dispute between the two nations which deterred consumers from purchasing Japanese-branded vehicles.

Source: Automotive News Europe