Nissan offers a smartwatch to Nismo owners image

The smartwatch looks to be the device of the moment, with Samsung, Sony or Qualcomm releasing such geek touting amenities. But wait, even Nissan has joined the crowed with a smartwatch destined to owners of the sporty Nismo models.

The NISMO Concept Watch will connect a driver to the car and will provide drivers with real-time biometric data. Nissan describes the NISMO watch as the “first step” into wearable technology and epitomizes its “fan first” approach to performance.

“Wearable technology is fast becoming the next big thing, and we want to take advantage of this innovative technology to make our NISMO Brand more accessible,” said Gareth Dunsmore, Marketing Communications general manager, Nissan in Europe.

The planned production watch will provide drivers with lots of information: it will monitor the efficiency of their vehicle with average speed and fuel consumption readings; access vehicle telematics and performance data while on track; capture biometric data via a heart rate monitor; connect to the car using a smartphone app via Bluetooth Low Energy and receive tailored messages from Nissan.

“Out on the track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan NISMO (drivers), and it is this technology we want to bring to our fans to enhance their driving experience and NISMO ownership,” Dunsmore said.

Dunsmore also said NISMO’s vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech.

The NISMO Watch will use a lithium battery and will be charged by micro-USB, with a battery life of more than seven days under normal conditions. The special watch, which will be available in three colors, black, white as well as a red and black combination and feature a futuristic design, will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.