Nissan Motor invests $400 million in new production capacity to reach its target of 200,000 units sold in Indonesia by 2016, compared to 56,000 units in 2011.
The company plans to triple its sales in Indonesia and other emerging markets by investing in new production capacity and reintroducing its Datsun brand in Indonesia, besides Russia and India. Nissan withdrew the Datsun brand, which offered compact cars popular with young buyers, globally in the early 1980s.
Nissan has around 6.5% share of Indonesia’s fast expanding automarket, but plans to reach a 15% share. In the last three years Nissan managed to triple its sales, from 32,000 units in 2008, due to the aggressive product offensive targeting Indonesia’s fast-expanding middle-class population.
Nissan produces in Indonesia the Grand Livina compact MPV, the Juke compact crossover and the March subcompact, all being very well received by the market, exceeding the company’s expectations. The company plans to launch in April the 1.5-liter NV200 compact MPV and to invest $400 million to boost annual production from 100,000 units annually to 180,000 until 2013 and to 250,000 by 2016. To achieve this goal Nissan will open new plants in Indonesia, adjacent to Nissan’s existing plant in Cikampek.