Nissan reaches 100,000 Leaf milestone image

Nissan’s global sales of its first mass-produced EV reached the 100,000 mark, with the milestone car being bought by a UK customer.

Since its launch in December 2010 Nissan has seen the pace of sales increase consistently and 2013 was a record year. The Leaf is now available to customers in 35 countries on four continents. In Norway, the Nissan Leaf topped sales charts, out-selling conventional gasoline powered vehicles in October 2013.

Nissan developed the Nissan Leaf to realize its corporate vision of Zero Emissions, new forms of mobility that are safe, fun and environmentally friendly. Nissan’s research into on-board lithium-ion battery technology began in 1992. The Nissan Leaf offers powerful acceleration, quiet operation, energy efficiency and low cost of maintenance. Nissan has extended the standard warranty for the battery-power holding capacity with its own additional warranty for customer satisfaction and assurance.

The 100,000th Nissan Leaf customer is Dr. Brett Garner, the owner of a dental practice in Fareham in the UK.

“I have chosen my Nissan Leaf because I am very interested in its running costs,” Dr. Garner said. “The cost of ownership such as maintenance, insurance and charging also convinced my wife. She had the experience of driving 500 miles in a borrowed Leaf and the low cost was remarkable. So she was converted and insisted that we had a Leaf.”

In June 2014, Nissan will participate in the 24 Hours of Le Mans with the Nissan Zeod RC and aims to set a record for the fastest all-electric, zero-emissions lap of the circuit. Nissan is committed to using the EV platform to break new ground in both the commercial-vehicle and motorsports arenas.