Nissan reinvents Nismo as its global performance car and motorsport brand image

Nissan Motor Company today kicked off a new era for Nismo, confirming it as Nissan’s exclusive global performance road car and motorsport brand.

Nissan also officially opened the new Nismo global headquarters and development centre in Yokohama, Japan. In a special ceremony today, Nissan CEO Carlos Ghosn declared the new headquarters open and explained how Nismo will play an even more prominent role for the company’s performance car and motorsport activities.

“Nismo will bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people. Whether it’s a small car or a sports car, if it’s wearing the Nismo badge it offers something special – quality, functionality, and efficiency, with Nismo’s distinctive styling, sporty handling and dynamic performance capabilities,” Ghosn said.

The first new Nissan road car to get the Nismo treatment, the Juke Nismo, is already on sale in Europe and Japan and launches in the U.S. in the second quarter of this year. The next Nismo road car will be a new version of the 370Z Nismo for European markets, which made its world debut earlier this month.

Nissan promises to introduce at least one Nismo model every year during the Nissan Power88 period, encompassing the breadth of the Nissan road car range. This will include the flagship of Nissan’s performance and technology, the GT-R.

Nismo is also taking on global responsibility for managing Nissan’s motorsport program which includes top level competition in every region of the world.