Nissan’s Infiniti expects global premium auto market to increase 8% in 2013 due to the strong US demand.
Brand chief Johan de Nysschen said today, December 18th, that the company decided to rename its model line-up, part of Nissan’s plan to get a bigger share of the Chinese and European luxury auto sales. Nissan’s plan to make Infiniti a major global premium brand depends on the European and Chinese markets, where the automaker plans to expand the range of models and engines, some of them developed with its partners Daimler and Renault-Nissan alliance.
“With the global market expanding from the U.S. where we are strong, that bodes well for us,” said Johan de Nysschen.
Infiniti, which until now manufactured almost exclusively in Japan, plans to simplify the names of its vehicles as it plans to expand its line-up. Starting with the 2014 models, which will reach the market in the second half of 2013, the Infiniti cars will have the prefix ‘Q’ for convertibles and sedans or ‘QX’ for SUV and crossovers followed by a number reflecting its size. The company will unveil at the Detroit auto show in January a new mid-sized Q50, which will replace the G sedan, while the sports coupe will become Q60.
As the automaker plans to manufacture a new premium compact sedan in Europe, the model will face some tough competition and will enter a race with Mercedes’ A-Class, BMW’s 1-Series and Audi’s A3.