On Tuesday, March 20th, Nissan officially announced its plans to revive Datsun brand and bring it to India and other emerging markets.
“Datsun is part of our company’s heritage,” Nissan CEO Carlos Ghosn declared “and will now become part of our growth.”
The company brings Datsun back to life after 30 years, and will offers two new low-cost cars in India in 2014. Nissan targets emerging markets such as India, Indonesia, Russia, China, Brazil, etc. offering value for money products to the first time buyers in these countries. Nissan India confirmed that the Datsun car will cost around Rs 4 lakh in India and also provided the first glimpse of the design language to be followed by them.
“Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets,” Nissan said in a statement. “Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan’s DNA. Datsun vehicles will start sales in India, Indonesia, and Russia from 2014.”
Nissan also revealed the new-logo for the Datsun brand with a blue oval, a blue band and a metallic border – similar to the Nissan emblem.