Nissan in Europe has reported sales of 54,831 units in September, representing a decrease of 8% year on year. Overall TIV was down 7% versus September 2008. Market share is holding at a steady 3% overall.
In Western Europe, where total industry volume is up by 5%, Nissan reported a significant increase of 17% in September compared to last year, adding to good performances reported in July and August. This sales boost can be attributed to models such as Qashqai, Pixo, Micra and Note, which are meeting higher customer demand for smaller cars in these markets. In addition, Nissan again improved its market share in each of its major Western European markets versus previous year.
These positive results were offset by the challenging market context in Russia, where falling TIV (-54%) and unfavourable exchange rates are strongly impacting Nissan sales.
Bernard Loire, Vice President Sales Operations for Nissan in Europe commented:
“We are seeing significant differences between our Western Europe and Eastern Europe markets.”
“One year after the start of the global economic crisis, Western Europe markets appear to be stabilising, in large part due to scrap incentive schemes in those markets. We are showing very strong sales results and improving market share – an excellent sign!”
“However, we remain cautious, as our Eastern Europe markets – in particular Russia – do not yet show signs of recovery and the scrap incentive schemes, when they are discontinued, could also impact sales in those markets.”
Key markets highlights:
- Market share comparison (Sept 09 vs Sept 08) across key Western European markets: UK (4.3% vs 3.6%), Germany (1.9% vs 1.7%), Italy (2.8% vs 2.6%), France (2.1% vs 1.6%) & Spain (3.9% vs 3.2%)
- Eastern Europe still impacted by economic crisis: Russia, Ukraine & Kazakhstan are still suffering with falling TIV’s (-54% vs 2008 ), a Market share drop (3.9% vs 5.6% last year) and a high decrease in volumes (-11,883 units)
TOP 10 COUNTRIES for September 2009
Vs Sept. 2008
|Spain (inc Cnr)||3,371||+ 6%|
- Qashqai/Qashqai+2 (21,382) & Pixo (5,363) continue to exceed expectations with strong order banks
- Micra sales (10,445) exceeded 2008 sales with strong demand (+3.93%) mainly due to scrap incentive schemes; bearing in mind that this is its last year of production
TOP 10 PRODUCTS for September 09
Vs Sept. 2008
|Qashqai / Qashqai+2||21,382||+ 15%|