/ Industry, News / Nissan satisfied with Datsun revival

Nissan satisfied with Datsun revival

Linked In Share
Nissan satisfied with Datsun revival

Nissan Motor said its low-end Datsun business in markets including India and Indonesia will generate operating margins of as high as 7 % as it shares the parent’s development facilities and distribution network.

Datsun’s operating profit will probably average between 4 and 7 % of revenue through the life cycle of the brand, Vincent Cobee, head of Datsun, said in an interview this week at Nissan’s headquarters in Yokohama, Japan.

The low-end brand may help determine the direction of Nissan’s overall earnings, with the carmaker counting on Datsun to account for one third to half of the group’s total deliveries in emerging markets where it will be introduced. Revived after more than three decades, Datsun will focus on lower priced cars, while Nissan’s namesake brand goes after mainstream motorists and Infiniti caters to the high-end market.

Nissan Chief Executive Officer Carlos Ghosn has set a target to raise the company’s overall operating margin to 8 % by March 2017. The margin shrank to 5.4 % in the year ended March 2013 from 5.8 % in the previous 12 months.

Total deliveries in India, Indonesia and Russia will probably reach 400,000 units in three years, Cobee said. He declined to give a projection for sales in South Africa, the fourth market Datsun will be introduced.

Nissan has unveiled two models, a hatchback named Go in India and a three-row wagon called Go+ in Indonesia last year. The automaker will offer seven Datsun models in three years in four markets, disclosed Cobee.

Via Bloomberg

by Aurel Niculescu (my Google+) - Friday, January 10th, 2014 - filed under Industry, News. Image credit: .
Linked In Share
Related Articles
brand datsun revival


Discuss: Nissan satisfied with Datsun revival

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Hyundai i30 facelift gets spied
Hyundai i30 facelift gets spiedThe South Korean based automaker Hyundai is currently testing out the facelifted version of its popular C-segment hatchback, the ...
France: Dacia’s annual picnic reunites 14,000 fans
France: Dacia’s annual picnic reunites 14,000 fansThis weekend Dacia celebrated the sixth edition of what is now a big tradition for the brand and fans in France – the annual ...
Ford C-Max facelift is adopting the Aston Martin-like grille
Ford C-Max facelift is adopting the Aston Martin-like grilleOur spy photographers have managed to capture the facelifted version of the Ford C-Max while it was being tested out. The new ...
Audi to also offer Apple’s CarPlay on its models
Audi to also offer Apple’s CarPlay on its modelsAudi, an integral part of Google’s auto project – the Open Automotive Alliance – has already said it would implement the ...
Renault Megane RS 275 Trophy-R gets priced in France
Renault Megane RS 275 Trophy-R gets priced in FranceThe new Renault Megane RS 275 Trophy-R is now available for order in its homeland for a whopping 45,000 euros, taxes ...
New GM Recall announced after 7 crashes, 8 injuries and 3 deaths
New GM Recall announced after 7 crashes, 8 injuries and 3 deathsThe North American based automotive giant General Motors has issued yet another recall which is affecting, this time, 8.5 million ...
[VIDEO] BMW M3 POV driving
[VIDEO] BMW M3 POV drivingThe new generation of the BMW M3 Sedan is the star of a latest video which is showing us a POV run on the track in the powerful ...
Hyundai struggles to meet US consumer demand
Hyundai struggles to meet US consumer demandThe South Korean automaker, with its rapid ascension on the US market and its plant expansion cap set up by its top executive, ...
[VIDEO] Mercedes-Benz S63 AMG Coupe gets tested by Auto Express
[VIDEO] Mercedes-Benz S63 AMG Coupe gets tested by Auto ExpressThe British automotive journalists from Auto Express have taken the brand new Mercedes-Benz S63 AMG out for a quick ...
Citroen DS3 milestone
Citroen DS3 milestoneCitroen has produced 300,000 units of the DS3 at its Poissy facility, in France, after five years of production. The French ...
[VIDEO] See a BMW M4 Coupe drift at Spa Francorchamps
[VIDEO] See a BMW M4 Coupe drift at Spa FrancorchampsA brand new BMW M4 Coupe has been seen doing some drifts on the famous Spa Francorchamps. BMW fans who keep an eye out for the ...
Audi RS6 Avant Plus details leaked
Audi RS6 Avant Plus details leakedThe first details on the upcoming Audi RS6 Avant Plus have recently made its way onto the web, ahead of the model’s official ...
Japanese automakers raise US investments in 2013
Japanese automakers raise US investments in 2013According to the Japan Automobile Manufacturers Association, the country’s automakers have raised their investment spending in ...
[VIDEO] Jaguar F-Type Project 7 seen at Goodwood
[VIDEO] Jaguar F-Type Project 7 seen at GoodwoodThe British based automaker Jaguar has brought its F-Type Project 7 at the 2014 Goodwood Festival of Speed, where the roadster ...
[VIDEO] Check out the Ferrari F12 TRS at Goodwood
[VIDEO] Check out the Ferrari F12 TRS at GoodwoodThe recently unveiled Ferrari F12 TRS has been brought to the 2014th edition of the Goodwood Festival of Speed, where it made a ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
Dacia_picnic
Spy-Shots of Cars
toyota fcv colorado 1
kia k4 production 1
Citroen DS3 DSign Noire by Benefit 1
ferrari laferrari crash vw golf monaco 1
Spy-Shots of Cars
The Mercedes-Benz Sprinter-based "Brilliant Van"
lada niva urban 1
Lamborghini Aventador LP998 Edizione GT DMC tuning 1 - Copy
Mercedes-Benz E-Class travels 1,968 km on a single tank of fuel 1

More automotive from inautonews
The South Korean based automaker Hyundai is currently testing out the facelifted version of its popular C-segment hatchback, the i30. The direct competitor for the Volkswagen Golf 7, for the Renault Megane, the Peugeot 308, the Ford Focus and so on is getting ready to be updated for the 2016 model ...
read more
Inautonews Editors Section
F1: 2014 Austrian GP review
F1: 2014 Austrian GP reviewNico Rosberg's victory was a cold shower for many, despite the fact that Mercedes needed to work harder than at any other race this year. Some fans ...
Car investment – which are the next classics?
Car investment – which are the next classics?Some prefer the stock exchange, others buy gold and some invest in properties, but there is a small group of people who prefer to try their luck with ...
Where brand new cars go to die
Where brand new cars go to dieHundreds of millions of brand new cars are left to rust in huge parking lots all over the globe after no one wants to buy them. The 2014 world ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety New GM Recall announced after 7 crashes, 8 injuries and 3 deathsThe North American based automotive giant General Motors has issued yet another recall which is ... GM ignition death count now at 16The ongoing safety crisis over the debacle made with the late recalls over faulty ignition switches ...
Safety Section