/ Industry, News / Nissan satisfied with Datsun revival

Nissan satisfied with Datsun revival

Linked In Share
Nissan satisfied with Datsun revival

Nissan Motor said its low-end Datsun business in markets including India and Indonesia will generate operating margins of as high as 7 % as it shares the parent’s development facilities and distribution network.

Datsun’s operating profit will probably average between 4 and 7 % of revenue through the life cycle of the brand, Vincent Cobee, head of Datsun, said in an interview this week at Nissan’s headquarters in Yokohama, Japan.

The low-end brand may help determine the direction of Nissan’s overall earnings, with the carmaker counting on Datsun to account for one third to half of the group’s total deliveries in emerging markets where it will be introduced. Revived after more than three decades, Datsun will focus on lower priced cars, while Nissan’s namesake brand goes after mainstream motorists and Infiniti caters to the high-end market.

Nissan Chief Executive Officer Carlos Ghosn has set a target to raise the company’s overall operating margin to 8 % by March 2017. The margin shrank to 5.4 % in the year ended March 2013 from 5.8 % in the previous 12 months.

Total deliveries in India, Indonesia and Russia will probably reach 400,000 units in three years, Cobee said. He declined to give a projection for sales in South Africa, the fourth market Datsun will be introduced.

Nissan has unveiled two models, a hatchback named Go in India and a three-row wagon called Go+ in Indonesia last year. The automaker will offer seven Datsun models in three years in four markets, disclosed Cobee.

Via Bloomberg

by Aurel Niculescu (my Google+) - Friday, January 10th, 2014 - filed under Industry, News. Image credit: .
Linked In Share
Related Articles
brand datsun revival


Discuss: Nissan satisfied with Datsun revival

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Caterman confirms Lotterer for Spa
Caterman confirms Lotterer for SpaAug.20 (GMM/Inautonews.com) Caterham on Wednesday confirmed that 2014 Le Mans winner Andre Lotterer will replace Kamui Kobayashi ...
Justin Bieber’s Ferrari 458 Italia is now matte red
Justin Bieber’s Ferrari 458 Italia is now matte redFamous Canadian pop star’s Ferrari 458 Italia has suffered some new modifications as the supercar is now wearing a matte red ...
First factory right-hand drive Ford Mustang shown
First factory right-hand drive Ford Mustang shownThe image with the first factory right-hand drive Ford Mustang is suggesting a market expansion for the popular muscle car, in ...
Mercedes-Benz C-Class Sedan gets updated by Brabus
Mercedes-Benz C-Class Sedan gets updated by BrabusBrabus Media Center has released the details on an upgrade package aimed towards the new generation of the Mercedes-Benz C-Class ...
Facelifted BMW 6-Series caught on the open road
Facelifted BMW 6-Series caught on the open roadA facelifted version of the BMW 6-Series has been spotted on the open road while it was being tested. The German based automaker ...
Lotus Elise S Cup R road-going spied
Lotus Elise S Cup R road-going spiedOur spy photographers have managed to capture the new Lotus Elise S Cup R road-going version while it was being tested out on the ...
New Renault Twingo arrives in the UK
New Renault Twingo arrives in the UKRenault has introduced the new generation of the Twingo in the United Kingdom where the model in question is available from 9,495 ...
Canada: longer-term loans buoy car sales
Canada: longer-term loans buoy car salesThe North American country is still battling debt issues, but car buyers are increasingly choosing to stretch their loan in order ...
Infiniti is teasing something for Paris, any idea what it is?
Infiniti is teasing something for Paris, any idea what it is?Nissan’s luxury brand Infiniti has released a teaser image with an upcoming mystery concept car, which will be officially ...
[VIDEO] Mercedes-Benz S-Class Maybach caught in action
[VIDEO] Mercedes-Benz S-Class Maybach caught in actionA new body style of the Mercedes-Benz S-Class, the Maybach, has been recently caught on camera while it was being tested out on ...
US: five car brands that have low brand loyalty
US: five car brands that have low brand loyaltyJust a few years after the latest economic crisis, the US auto industry looks brighter than ever – with sales of new cars ...
BMW M4 gets crashed in London
BMW M4 gets crashed in LondonA brand new BMW M4 Coupe has been recently involved in a serious crash in London, which has also seen three other damaged ...
Tesla’s Gigafactory competition heats
Tesla’s Gigafactory competition heatsThe California-based electric carmaker has jumped from startup status to the provider of the biggest US economic development plan ...
2015 Corvette Z06 order guide leaked
2015 Corvette Z06 order guide leakedThe order guide for the 2015 Chevrolet Corvette Z06 has recently leaked all over the web revealing some interesting details on ...
Chevy’s Corvette can spy on valets
Chevy’s Corvette can spy on valetsValet joyrides – like the one in the cult hit of the 1980s “Ferris Bueller’s Day Off” – have been the source of many ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

mercedes-benz c-class brabus 2014 1
Spy-Shots of Cars
Spy-Shots of Cars
bmw m4 crash london 1
maserati alfieri united states 1
2015 skoda fabia monte carlo 1
Lamborghini Aventador LP 700-4 by Ad Personam 1
Bugatti Veyron Grand Sport Vitesse ‘1 of 1’ 1
Spy-Shots of Cars
Spy-Shots of Cars
Renault-Koleos-Sport-Way-1
2015 hyundai i20 sedan 1

More automotive from inautonews
Famous Canadian pop star’s Ferrari 458 Italia has suffered some new modifications as the supercar is now wearing a matte red finish on its body. Justin Bieber used to drive his matte ice blue with black wheels and blacked out badges Ferrari 458 Italia but it seems that he got bored of that color ...
read more
Inautonews Editors Section
Top 10 Ferrari F1 drivers No.4 Niki Lauda
Top 10 Ferrari F1 drivers No.4 Niki LaudaThe man that saved Ferrari…These are the first words that came in mind when you heard about Niki Lauda, “The computer”. He was fast, tough in ...
Top 10 Ferrari F1 drivers No.5 Fernando Alonso
Top 10 Ferrari F1 drivers No.5 Fernando AlonsoA relentless fighter with a stupendous stamina and a will to never give-up in the Nuvolari mood. Arguably the most accomplished driver of his era, he ...
Top 10 Ferrari F1 drivers No.6 John Surtees
Top 10 Ferrari F1 drivers No.6 John SurteesA giant of a driver. Brave, yet circumspect; sensitive, but tenacious. “Il Grande Gianni”-Big John. The tifossi loved him and gave him this ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Several Ford vehicles for three different problemsFord has recently issued three different recalls for several vehicles because of some different ... GM CEO sends letters to 1.9 million car owners involved with ignition switch recallMary Barra, the chief executive of the US automaker, has recently signed letters sent this month to ...
Safety Section